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Whether you are the owner of a consulting firm or an independent consultant, it is important that you know how to properly introduce advisory services online – where you will be able to tap the global market. Here are the things you need to do:
1. Social media marketing. If you have been going online for quite some time, probably after the social media networks are getting so much attention these days. Based on research, these networks attract at least 1 billion online users every single day. There is a huge number that you want to get a slice of, right? So, go for social media networks that are often visited by your target market. You can post banner ads on these networks, or better yet, join them and mix with your customers to easily promote product awareness.
2. Host teleseminars. Personally, I teleseminars to be very effective in capturing the attention of your target market as this is where these people can get valuable information for free. Launch teleseminar and talk about the struggle prospects. Invite them with solutions and expert advice. Your goal here is to convince these people that you have what it takes to turn their lives to get them to sign up in no time.
3. Article marketing. Currently, this is considered the most effective traffic and lead-generation tool today. This allows you to distribute information online to earn the trust of your target market and to position yourself as an expert on your chosen niche. The key here is to ensure that all of your articles are very informative and worth reading so you can lure your readers to click on your resource box.
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