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Here are three key strategies to be more effective with customers,
1. clear agreement
The best favor you can do for yourself and for your customers get a totally clear agreement about the relationship and work to do before you start.
If you prepare a written proposal – this is an excellent opportunity to very clearly and firmly establishes objectives, describe what you will (and will not do), scheduling, measurement result, payment, everything. .. Without brutal formality contract, filled with “legalese.
If you deal with entrepreneurs, as I do more often than not, they have no” norm “in mind for what proposals should look like, so you have great flexibility. If you are dealing with the association, government agencies or big business, you will probably need to be formal.
abstract or long, formal or informal, one trying to “documents”, to anticipate and prevent all possible future misunderstandings or disagreements.
2. Frequent, continuous, quality communication
First of all, all past and present customers and target potential customers, referral sources, important peers, etc. should be “VIP mailing list” and receive regularly published newsletter or some e-mail from you.
Second, customers run a project needs to be kept informed. Here is an important tip: the customer wait and predictable results found time feel different than a consultant acting on their behalf. A week seems like an eternity to the client, a few hours advisers. You can hold off a whole lot of problems by keeping your customers informed of your work and progress.
Personally, I like to send unexpected e-mail for this purpose. I’ll get a brief up-to-date memoranda of my clients in the early morning or the end of the trading day. Sometimes I even take messages and email it to them for clarity. Time spent sending out emails and recording messages prevent hours of needless phone conversations.
3. MANAGING profit
One of the things I noticed with new and experienced consultants is that they lose their focus in general. They start giving away way to much advice for free and then they really feel crummy. Ask yourself, what is the purpose of being in the consulting business? Your primary purpose must be to make as much money as humanly possible from your expertise, time, energy, resources and client relationships. Of course, you want to deliver extraordinary service. And you want to have influence in the niche. And you want your customers to thrive, etc, etc, etc, but the smartest business decisions to make when it’s one that controls the priority precedence over all others.
One issue that leads to the “product.” One of the very few ways for consultants to get “leverage” and make money outside the box collection of work / projects, is through selling your customers useful products related advice and expertise.
I strongly developing its own products to support counseling activities.
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