Usually, when someone comes to me asking me to train them as a home base
marketing consultant will ask what they understand as I do things from all other marketing consultants.
Why is it that someone without extraordinary abilities, speaking skills or sales skills
can last for over 20 years in this game, but 80% of all other home based
marketing consultants finally go under or do so little business really
costs them money each year.
In other words … what’s my secret?
There are only two.
One I always marketing yourself. I never stop introduce my company and go
The second one is a little different, however ,. And that’s what keeps me and my home
business marketing consulting students one, two, even three steps and everyone else.
Even people with more natural marketing and sales skills, and even those more
money to advertise itself.
You see, where I, and those I train, different from all others is our ability to go
the small business and define what I call “hidden marketing assets.”
What is hidden marketing property?
A hidden marketing assets is something the business owner I work with have
is very valuable to him and his company, but he does not realize it.
One example of this (and there are dozens upon dozens of them) is a special
client relationships may have with other people and businesses
community that they can leverage off of exchanging leads
And what you have to do -. But everything else – is simply to learn how to recognize them
How do you do this?
Well, what I do is to ask a special series of questions to all clients I work with the
purpose is to find the hidden assets.
And when I have the assets, marketing consultancy works almost itself. The
money starts flowing, almost magic. Even if the customer does not spend all
extra money on his marketing. In fact, sometimes he will spend less.
And this simple thing is really what separates us from each other.
Any conventional advertiser or traditional marketing consultant cares
Hidden marketing assets
They just want to sell more ads, and they want to sell more direct mail or
they want to sell more coupons or they want to sell more billboard space or more
radio or more newspaper ads.
When you do it my way, on the other hand, you have to go in and say, “Hey, you
does not need any of that, but I need to take you through a series of questions
see if you have what I call marketing assets. I will simply take the assets
and systematically exploit the marketing system to generate increased by
See what I mean?
This is one of the reasons why you do not have to be a marketing and business
genius to do it as a marketing consultant in business.
And the irony of all is that it is so easy to lose most of it. Even trained