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If you are a business owner who wants to experiment with internet marketing, you’ve probably heard of Google AdWords. It is the easiest way to dip your toes in the world of internet marketing without risking a lot of money. Maybe you even try to figure it out on their own and set up some campaigns. Google makes it very easy to start, but unfortunately they make it very easy for you to give them more money without help you figure out the winning campaign. Chances are if you’ve been running account for any length of time the results are less than you want. I would like to make a business case for hiring Google AdWords specialist to establish and manage your account.
You outsource other business tasks such as accounting, web hosting and voice mail, right? You do this because these projects are either too complicated or too burdensome to control yourself. You should look at Google AdWords the same way. What kind of training did you do before setting up your first campaign? You followed probably just Google on-screen guide. By doing this you place a disabled account. For example, there are several settings should be tweaked to optimize your account, they are disabled to make things simpler for beginners.
Let’s look at a brief example. Let’s say you set up an account consisting of Group A. You choose to spend $ 5 a day and offer $ 1 per click. At the end of 90 days you have spent $ 450 and 450 clicks 1% CTR. These are common figures for the first time as a manager. At the same time, Google AdWords consultant would set up a campaign that spends $ 5 a day but only offers $ .50 per click and gets a 2% CTR. You will spend the same $ 450 while getting twice as many clicks, not to mention a much better chance of converting them into sales.
A Google AdWords consultant fees usually an hourly fee to manage your account. Routine management is usually only 4-5 hours per month, so the investment is not too large. Then you get much better results than if you did it yourself, the program runs in the background so it does not take any of your time and you get the experience of someone who has managed dozens of accounts in all manners of industries.
You trust the other areas of the business to highly skilled professionals, so if you’re new to the world of marketing, I suggest you at least look into the benefits of working with Google AdWords consultant.
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